Life insurance

Nobody enjoys this conversation. It takes about twenty minutes and it is the one policy your family will actually need to use.

Who this is for

Anyone with people who depend on their income, a mortgage that would outlive them, or a business partner who would be left holding a loan. If nobody is financially dependent on you, you probably do not need it yet, and we will say so.

What it typically covers

  • Term life. A fixed number of years at a fixed premium. Cheapest per dollar of coverage, and what most families should buy.

  • Permanent life. Whole and universal policies that do not expire and build cash value, at several times the premium.

  • Riders. Waiver of premium, child riders, and accelerated death benefit for terminal illness.

  • Conversion. The option on most term policies to switch to permanent later without a new medical exam.

  • Group top-up. Coverage above what your employer provides, which usually ends when the job does.

What it usually doesn’t cover

  • Death by suicide within the first two policy years, in almost every contract

  • Anything not disclosed on the application, if it surfaces during the contestability period

  • Some hazardous occupations and hobbies, unless declared and rated

  • Death in a country under a travel advisory, on certain contracts

  • Lapsed coverage, which is the most common way a life policy fails to pay

How much, in one paragraph

A common starting point is ten times income, plus the mortgage balance, plus an allowance per child for education, less what is already covered by group life and savings. That is a rough frame rather than a rule. The number that matters is what would keep the household running for as long as it needs to.

How we’d approach it

We run the same face amount and term across our life carriers, because underwriting differences between them are wider here than in any other line. A health condition one carrier surcharges heavily, another prices at standard. That spread is the whole reason to use a broker for life.

Next step

Life insurance

We’ll rebuild this coverage across our twelve carriers and show you the spread. About four minutes to ask, one business day to hear back.

Prefer to just talk?

Call (555) 014-2200, weekdays 8:30 to 5:30. For anything unusual the phone is genuinely faster than a form.

(555) 014-2200

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